Baldi's Basics in Education and Learning was released in 2018 by developer Micah McGonigal, known as Mystman12, as a parody of 1990s educational games. Its low-budget graphics, distorted voices and sudden horror twists helped it spread quickly through Let's Play videos, streams and memes. Baldi's cheerful voice lines stood out against his role as the ruler-wielding teacher hunting the player through the school. The yum clip was later isolated on soundboards and in fan edits, where it became a standalone reaction for eating, looting items and ironically enjoying something in games.