Zarya is a Russian tank hero in Overwatch, a team-based hero shooter, and this short clip captures one of her in-game voice lines in her native Russian. The phrase translates as fire at will, a fitting order for a soldier who leads from the front with a particle cannon. Players and editors have reused the line in gameplay montages, highlight reels and short memes because it instantly signals that a fight is about to start. Its brevity and clear delivery keep it useful long after its original matches.