Field of Miracles, known in Russian as Pole Chudes, premiered in 1990 as a Russian version of the letter guessing format popularised by Wheel of Fortune. Leonid Yakubovich became its presenter in 1991 and his catchphrases became familiar across Russian speaking households. His shouted instruction to open a letter or prize is one of the show's most recognisable moments, which is why short clips of it circulate online as a meme sound. Creators reuse it for reveals far outside the original quiz context.