Place it at the reveal point of the edit, after you build tension. Start with a door knocking sound while the character is still off-screen, switch to this clip for the appearance, then follow with a dramatic dun dun dun sound only if the scene continues into a reaction shot.
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This is a three-second jumpscare effect built around a harsh, abrupt burst that hits without buildup. It feels startling and threatening, turning a quiet moment tense in an instant. The clip is tied to Cartoon Cat, the internet horror character created by Trevor Henderson, recognised for its wide feline grin and old black-and-white cartoon look.