Inconceivable comes from Halo: Reach, the 2010 first-person shooter developed by Bungie for Xbox 360. The line is spoken by announcer Jeff Steitzer, whose medal calls have defined Halo multiplayer since the early games. In Reach the word rewards one of the highest spree medals, so most players rarely heard it in normal matches. Clips of the announcement later spread through YouTube montages, forums and soundboards, where it broke away from the game and became a standalone reaction for feats that seem too good to be real.
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The Inconceivable announcement sound from Halo Reach, heard when a player earns the elite medal in a round. Used for impossible plays and over-the-top wins.
Inconceivable is the Halo Reach announcer delivering a single word with total disbelief and excitement. The deep, booming voice stretches the word out, rising in intensity as if the feat on screen should not be possible. It is short, loud and instantly recognizable to Halo players, cutting cleanly through gunfire and explosions. That exaggerated delivery turns a great play into a legendary one, which is why it works so well as a reaction clip for unbelievable moments, clutch wins and skilled streaks that leave everyone watching a little stunned.
