Jawas first appeared in Star Wars: A New Hope in 1977 as hooded traders who capture R2-D2 and C-3PO and sell them to the Lars family. Their language was created from sped up and distorted human voices, and Utinni became their most quoted shout, understood by fans as an excited call of discovery. Clips of the line circulated for years in gaming and meme edits, often alongside other Star Wars clips like the Darth Vader NOOOOOOOOO! scream, and it remains popular because a single word instantly evokes scavenging, trading and desert scrap hunting.