The phrase comes from everyday Russian slang, where it works as a blunt, euphemistic way of saying forget it or screw it without using the strongest profanity. Online it circulates mainly as a short reaction clip, shared in memes, chat messages and short-form videos whenever someone wants to dismiss a pointless debate or an obviously doomed idea. Because the wording is short, instantly recognisable to Russian-speaking viewers and easy to drop into an edit, it has stayed useful as a quick punchline rather than a longer rant. Its appeal is in that shared, fed-up feeling.