The sound comes from the Nintendo DSi, the handheld console Nintendo released in Japan in 2008 and worldwide in 2009 as an updated version of the DS. Every time the system was switched on, players heard this short startup jingle, which became closely tied to the console's camera and photo features. As DSi owners grew up, the clip spread through gaming videos, memes and nostalgia edits, where it now works as an instant shorthand for late-2000s handheld gaming.