'It Wasn't Me' was released in 2000 as a single by Jamaican-American artist Shaggy, featuring Rikrok, and it topped the Billboard Hot 100 while becoming a global party anthem about denying cheating. The title hook took on a second life online as a meme, where the short vocal clip soundtracks caught-red-handed moments in TikTok edits, gaming fails and prank videos. It sits comfortably beside staples like the Vine boom and other fail-themed meme sounds on any soundboard, and its staying power comes from how universally the joke lands: everyone recognises the art of the shameless denial.