Horst Schlemmer is one of German comedian Hape Kerkeling's most beloved creations, a bumbling fictional journalist whose slurred, lisping interviews became television classics. Long after the sketches aired, his voice lived on as a cult punchline, and short clips of Schlemmer now circulate on meme soundboards as instantly recognisable voice reaction sounds. Creators use them the way they use other comedy voice clips: to puncture pomposity, to cap a joke, or simply because the delivery is funny on its own.