Obi-Wan Kenobi is the Jedi Master of the Star Wars saga, portrayed by Ewan McGregor in the prequel films and Alec Guinness in the original trilogy, and his anguished scream has become a standalone meme sound online. Short dramatic outbursts from the films circulate widely on soundboards, where editors grab them for reaction edits, gaming fails and parody dubs. The clip sits naturally alongside other Star Wars reaction sounds such as the Darth Vader NOOOOOOOOO, and its staying power comes from how instantly recognisable Kenobi's voice is, even to viewers who have never seen the films.