Shake It Off was released by Taylor Swift in 2014 as the lead single from her album 1989, marking her full move from country to pop. Co written with Max Martin and Shellback, the song topped charts worldwide and its video helped spread the chorus as a shorthand for ignoring critics. Short clips from the recording have since been reused across social video, dance trends and reaction edits, where the hook works without any setup because so many listeners already know the words and the beat.