There is no widely documented original video or creator attached to this short phrase, so it circulates mainly as a piece of Brazilian internet slang shared in meme and reaction edits. The expression combines an exclamation of disbelief with a blunt judgement that something is not worth the cost or effort, which makes it easy to reuse without context. Creators pass it around in short videos, chats and soundboards, where its seven-second length fits a quick cut, and its plain, conversational delivery helps it work as a reaction to prices, deals and challenges.