The phrase comes from discussion around Jamaican dancehall artist Ninjaman, who is said to have 23 babies with 22 baby muddahs, a detail that turned into a running joke online. In patois, muddah means mother, so the clipped wording makes the line instantly quotable. Shared as a short soundboard clip, it spread through meme pages and reaction videos where the number alone gets the laugh. It remains popular because the delivery is brief, distinctive, and understood even without knowing the full backstory behind the count.