“À tous les coups” is a common French expression meaning “every time” or “without fail,” often said with a shrug when something predictable happens. As a meme sound, the phrase circulates as a short reaction clip shared across French-speaking communities, where it captions fails, bad decisions, and ironic déjà-vu moments. Its staying power comes from versatility: the line fits gaming blunders, sports bloopers, and everyday mishaps alike, and its dry, knowing tone makes it reusable without wearing thin.