Chto Gde Kogda first aired in the Soviet Union in 1975, created by television director Vladimir Voroshilov. In the format, a team of experts sits around a table and has one minute to answer questions sent in by viewers, with a spinning top choosing the next question. The programme became one of the most enduring intellectual shows on Russian television and its music became shorthand online for concentrated thinking, timed challenges and mock serious quiz situations far beyond the original broadcast.