Choque de Cultura is a Brazilian comedy show in which four van drivers discuss movies and pop culture with complete confidence and very flawed logic. Short lines from the program were widely clipped and shared as reaction audios on social media and messaging apps. Rei dos Mares survives as one of those portable quotes because the phrase is instantly understandable even without the original scene. Users drop it whenever a friend fishes, swims, sails, or talks about the sea with exaggerated pride.