The phrase comes from Shenmue, the Sega adventure game series known for its detailed everyday world and memorable incidental dialogue. Short lines like this one were lifted from gameplay and shared on soundboards, where they took on a second life away from the original story. Food creators and meme editors later picked it up because it fits a bite, a tasting or a cooking reveal so neatly. It remains in use today as a quick, recognisable shorthand for enjoying something tasty.