The exact recording behind this clip is not documented, so its history is mainly an online one. The phrase itself is coarse Russian slang telling someone to close their mouth, and that bluntness helped it travel beyond Russian speaking viewers as a reaction sound. Short clips like this spread through TikTok reposts, meme edits and soundboards, where the shout is reused out of context for comic effect. It stays popular because the meaning is clear from tone alone and the line fits almost any annoying moment.