The clip comes from Filian, a popular English-speaking VTuber known for energetic, chaotic live streams, VRChat antics and frequent cat-like vocal reactions. Short sounds like this surprised meow were clipped by fans from her broadcasts and shared on soundboards and in Discord servers, where a one-second reaction is easy to reuse out of context. It spread less as a quote and more as a reusable reaction noise, fitting anime, gaming and VTuber edits. Its brevity and recognisable voice keep it in circulation for quick comedic timing.