Short animal-style reaction clips like Frankies Marmotta tend to circulate through meme edits and short-form video, where a three-second sound is easier to reuse than a longer song or dialogue line. Its appeal comes from instant recognition: the high, sudden squeak reads as surprise or silliness even without context, so editors can drop it into unrelated footage and still land the joke. That flexibility keeps it useful across reaction videos, gaming moments and everyday fail compilations, long after the original clip has stopped trending.