Grand Theft Auto IV was released by Rockstar Games in 2008 and set its open world story in Liberty City around protagonist Niko Bellic. As the series stayed central to gaming memes, short clips from its audio became shorthand online alongside CJ from GTA SA and the later GTA V notification. Creators reuse the sound in edits, streams and short videos because a couple of seconds is enough for other players to recognise the reference, connect it to the wider series, and understand the intended comic tone.