Grand Theft Auto IV, released by Rockstar Games in 2008, filled Liberty City with pedestrians who react to the player in different accents and languages, including Brazilian Portuguese speakers. One such pedestrian's emphatic refusal was clipped from gameplay and shared online, where Brazilian players and meme editors adopted it as shorthand for protest and disbelief. Its brevity made it easy to drop into edits, reaction videos and gaming montages, and it remains in circulation alongside other Grand Theft Auto moments and short denial shouts because a single stretched word needs no translation to be understood.