Among Us, developed by InnerSloth and released in 2018, became a global hit in 2020 when streamers and social video creators turned its social deduction gameplay into viral content. The role reveal at the start of each round became one of its most recognisable moments, because the whole match hinges on knowing who is secretly the Imposter. Clips of that opening spread through gaming edits, reaction videos and memes, and the sound still works today as instant shorthand for suspicion, even for viewers who have never played the game.