Indosiar is a major Indonesian free-to-air television channel, and its 2013 jingle was part of the station's on-air identity during that period, played as a brief ident between programmes. Like many regional television themes, it survived long after its broadcast run because viewers remembered it from daily viewing and shared short clips online. Soundboard users now keep it as a piece of Indonesian television nostalgia, using it to signal a broadcast moment or to instantly set a scene in Indonesia for audiences who recognise the sound.