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The line comes from Joker, the pilot of the Normandy in BioWare's Mass Effect 3, released in 2012. In the game he is known for his quick humour and sarcastic comments during otherwise serious missions, which made his one-liners easy to lift out of context. As short clips circulated on soundboards and in gaming edits, this brief announcement became a handy signal that a joke was coming. It remains popular because it is instantly recognisable to Mass Effect fans while still working for viewers who only hear a confident voice setting up a punchline.
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Joker says 'It's joking time' in Mass Effect 3, in his usual dry, sarcastic tone. Creators drop it before a punchline, prank or joke in gaming edits and memes.
This short clip captures Joker, the Normandy's pilot in Mass Effect 3, announcing that it is joking time in a calm, deadpan voice that makes the line land as a joke in itself. His delivery is relaxed and slightly smug, with a rising emphasis on the final word that signals the humour is about to start rather than already happening. Listeners recognise the character instantly from his tone, and the pause around the phrase gives editors a clean place to cut to a punchline, a fail or an unexpected twist. It works because it sounds confident, playful and just a little mischievous.
