The clip comes from a 2015 green-screen motivational video by actor Shia LaBeouf, filmed as part of an art project and released online for students to remix. His intense delivery of the Nike slogan quickly turned the footage into a viral meme, with editors cutting the shout into workout videos, gaming clips and motivational parodies. Because the line is short, instantly recognisable and easy to drop over a moment of hesitation, it has stayed popular for reaction edits and comedy sketches years after the original video spread.