Ayaya became popular online as a shorthand cute anime greeting, shared in short edits and soundboard collections as a standalone reaction rather than a full scene. The Karen Ayaya version is passed around by anime fans who use the drawn-out delivery to signal affectionate teasing or excitement without needing context. It sits alongside other short catchphrase clips like Tuturu, where a single familiar word does all the work. Because the clip is so brief and recognisable, it keeps circulating in meme edits, Discord calls and stream soundboards.