The negative soul cleansing lady clip circulates online as a reaction meme built entirely around its harsh rolling vocalization, with the kekrrkrkrrrkrr spelling becoming its recognizable label across soundboards. Creators reach for it when a moment needs a fake ritual or demonic cleanse played for laughs, pairing it with possessed stares, cursed images and over-the-top edits. Its appeal is the contrast between the serious exorcism framing and the ridiculous throat sound, which keeps it in rotation for chaotic meme compilations and short-form reaction videos.