The phrase in the title is Russian for the drum is spinning, a line closely linked to Pole Chudes, the long running Russian game show modelled on Wheel of Fortune that began in 1990. On the show the large drum determines prizes and turns, and its spin became a familiar television moment for Russian speaking audiences. Clips of the sound later circulated on soundboards and in edited videos, where the familiar spin is reused outside the show as shorthand for chance, waiting and a result decided by luck.