Kuzey Güney was a hugely popular Turkish drama series that ran from 2011 to 2013, with Kıvanç Tatlıtuğ in the lead role as Kuzey. This clip comes from an imitation scene in episode 56, where the star's mannerisms get a comic once-over, and the shocked 'OMG' lands as the punchline of the bit. Short reaction moments from the series circulate widely among Turkish meme pages and fan edits, where they get re-captioned for plot twists, gossip and surprise fails. It endures because the delivery is big, theatrical and instantly readable, exactly what a reaction sound needs.