The clip circulates on user generated soundboards under the spelling Luuk Luuk Extreem, with the Dutch spelling of extreme and the stretched tag luuuuuuuk capturing how the name is yelled. No clear original recording, show or creator is attached to it, so its life is entirely online as a shareable meme button. Players pass it around for name based humor, especially when someone called Luuk appears in a game, chat or video, and its lack of context makes it easy to drop into almost any edit.