The 1UP sound comes from Super Mario Bros, released by Nintendo for the NES in 1985 with music and effects by Koji Kondo. In the game it plays when Mario earns an extra life, usually from a 1-Up Mushroom or collecting enough coins. Its short rising melody became one of the most recognised cues in gaming as Mario spread worldwide through sequels, remakes and emulation. Online it survived as a shorthand for levelling up, respawning and turning an ordinary moment into an achievement.