Cathy Mitchell became known to TV viewers as the enthusiastic host of late night infomercials for kitchen products and her own Dump Cookbooks series. The comedy channel Jaboody Dubs later revoiced those adverts, exaggerating her friendly introductions and sales pitch into a running joke online. This hey it's Cathy moment comes from that dubbed version, which circulated on YouTube and then on meme soundboards. Its short, recognisable greeting made it easy to reuse as an entrance sound far beyond the original cooking context.