Put this clip near the end of a progression edit, after lighter meme sounds have set up a normal tone, then follow it with Emotional Damage to underline the fallout, or with Scream Meme if the reveal needs a sharper reaction.
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This is the Phase 17 entry in the Mr Incredible becoming uncanny meme, an almost 11-second clip built around the Pixar hero's increasingly distorted face and the series' unsettling mood. It feels eerie and tense, like watching something familiar slide into something wrong, and it works best as a slow, creeping dread rather than a sudden scare.