Dick in a Box premiered as a Saturday Night Live digital short in December 2006, written and performed by The Lonely Island with Justin Timberlake as guest singers playing overly confident R&B boyfriends. The short became one of the show's earliest viral hits online, won an Emmy for Outstanding Original Music and Lyrics, and turned its gift box reveal into a lasting catchphrase. The short phrase still circulates as a standalone reaction because the setup is understood immediately, even by viewers who have never seen the full sketch.