Eminem released My Name Is in 1999 as the lead single from The Slim Shady LP, using the repeated introduction to launch his Slim Shady persona. The 'what?' and 'who?' exchanges turned a simple greeting into a memorable hook built around playful self mythologising. Clips of that opening later circulated widely on soundboards and in short video edits, where the short phrase works without the full track. It remains popular because the setup is understood in seconds and fits introductions, parodies and reaction edits across generations of listeners online today.