The clip is tied to Nimona, the 2023 Netflix animated film adapted from ND Stevenson's graphic novel, where the shapeshifting title character's love of chaos made her an instant meme favorite. Short voice lines from the film were ripped and re-uploaded as meme audios, and this gleeful 'murder 'em' delivery joined the canon of over-the-top villain memes like Darth Vader NOOOOOOOOO! It pairs naturally with narration such as It was at this moment he knew, marking the second a plan turns sinister. At just six seconds it slots into any fast-paced edit.