The clip comes from The Office, the American sitcom that ran on NBC from 2005 to 2013, where Steve Carell played regional manager Michael Scott. His exaggerated No became one of the show's most quoted reactions, spreading first through YouTube compilations and GIF edits in the late 2000s. As short-form video grew, the audio was isolated for soundboards and meme edits because it needs no setup. Even viewers who have never watched the series recognise the panic in the delivery and understand exactly what moment it is meant to mark.