Greg Guillotin is a French online creator known for prank and hidden camera videos, and this clip comes from a moment where a television is broken during filming. The raw French exclamation spread as a short reaction sound on meme soundboards and in edited videos, detached from its original context. French speaking viewers hear the rude shock instantly, while others read it from the tone alone. It stays in rotation because a one second panic reaction fits almost any accident, fail or expensive mistake.