The word 'Olé' began as an exclamation in flamenco and bullfighting culture before football crowds worldwide adopted it as a celebration chant, and the drawn-out arena version became a staple of stadium atmospheres from the late twentieth century onward. Online, the stretched, almost screaming chant took on a second life as a meme reaction, posted under absurd wins and over-the-top moments. Clips like this one, where the chant keeps going far past a normal cheer, are used the way other drawn-out arena calls are — a funny, oversized stand-in for wild celebration.