The sound is tied to JVSena, a Brazilian YouTuber from Belo Horizonte whose fans share his catchphrases as short clips for memes and reaction videos. Oooopa, turubom works as a greeting and a burst of excitement, which makes it easy to reuse outside its original videos. As fans clipped and reposted it, the phrase became a small piece of Brazilian internet humour, passed between friends and editors who want a quick, recognisable way to signal hype. Its short length and playful delivery help it stay useful in new edits.