Paparazzi is a K-pop dance track by South Korean singer Kan Mi Youn, released as the title song of her 2011 mini album Watch and featuring Eric of Shinhwa. The song built its concept around fame and flashing cameras, which helped the title word become instantly recognisable even in a short excerpt. Clips shortened for soundboards later spread online, where the hook is used less as a full song and more as a quick signal for celebrity jokes, staged fame and mock scandal moments.