PEGI, the Pan European Game Information system, launched in 2003 to rate games across Europe, and 18 is its highest age category, reserved for content intended only for adults. The short announcement is heard in trailers, adverts and store videos shown in German speaking markets, where the rating is spoken aloud before the footage begins. As trailer clips moved to YouTube and social media, the German version became a recognisable meme cue outside gaming too, borrowed by editors whenever they want a clip to feel officially restricted, mature or over the top.