The phrase pelo amor de Deus is a common Portuguese expression meaning for the love of God, and as a sound it circulates online mainly as a short reaction clip rather than as a piece tied to one documented film, show or recording. Its appeal comes from how instantly recognisable the exasperation is, even to viewers who do not speak Portuguese, which has helped it travel through memes, short videos and messaging clips. Because the emotion is so clear, creators keep returning to it whenever a moment calls for disbelief, protest or comic frustration.