Picapau Amarelo, or Yellow Woodpecker Farm, is the fictional farm created by Brazilian author Monteiro Lobato for his children's stories, which became a cultural touchstone through several television adaptations. Generations of Brazilian viewers grew up with its characters, including the rag doll Emília, the grandmother Dona Benta and the farm's talking inhabitants. Short clips from the series now circulate online as nostalgic shorthand, instantly signalling childhood, imagination and Brazilian popular culture to audiences who recognise the name.