Pilot Boy Productions was Dave Chappelle's production company, and its closing logo ended episodes of Chappelle's Show on Comedy Central in the early 2000s. At the end of each episode the logo appeared with Chappelle shouting the I'm rich line and the double honk, turning a standard vanity card into a memorable catchphrase. The moment circulated online as a reaction clip and soundboard staple, separated from the show itself. It remains popular because the brag is instantly recognisable and works as shorthand for payday, success or ironic showing off.