The phrase comes from everyday Russian slang, where kak dermo is a harsh comparison used to dismiss quality, taste, or effort in one short hit. As a standalone clip, this version spread through Russian-language soundboards and meme edits rather than from a confirmed film or show scene. Its appeal is timing and tone, letting editors replace a longer complaint with a single recognisable line. It remains popular in reaction videos, chat audio shares, and short edits where a blunt, funny put-down is needed without explanation or extra context.