Sony Computer Entertainment was Sony's video game division, founded in 1993 to launch the PlayStation brand. The startup sound accompanied its white logo screen on the original PlayStation, released in Japan in 1994 and worldwide in 1995, and became one of the most recognisable console boot sequences ever made. As retro gaming grew on YouTube and TikTok, creators revived the chime as a shorthand for childhood gaming, PlayStation nostalgia and the start of something legendary, keeping it popular decades after the hardware.