The sound originates as the Starman invincibility music from Super Mario Bros, released by Nintendo for the NES in 1985. Picking up the star made Mario temporarily invincible while this sped-up, cheerful theme replaced the normal level music. As Mario games spread across consoles and into internet culture, the jingle became shorthand beyond gaming for suddenly becoming untouchable. Editors now reuse it on social media whenever someone, an animal or an object charges ahead with total confidence.